Demystifying SEM with Expertise

I am often asked questions by marketers who are trying to get a stronger handle on their Google AdWords accounts. 

Most people I work with have already built a basic AdWords account with the help of the great Google resources available (support.google.com/adwords) but aren't able to make it perform to their desires.

As anyone who has tried to create a strategic digital marketing plan knows, translating best practices into real-life practice isn't usually as simple as it sounds. It can't be stuffed into a 20-minute conference lecture entitled "Mastering SEM," nor a 1-hour agency pitch entitled "Unlocking the Secrets of Google."

The truth is that success and strategic management of digital marketing, especially Google marketing, is not driven by mastering and gaming a treasure trove of secrets. It is driven by three core areas of knowledge:

Marketing Meme: Imminent Ned

1) How the ad systems work, based on information that is publicly available (rest assured that there is absolutely no 'secret sauce' that only agencies know)
2) How digital marketing works in your industry
3) Who your customers are and how they want to be communicated with

When you combine these three concepts, you will undoubtedly find that secrets are not available nor are they necessary. But getting to the level of expertise in which you can answer the question of "but should I do x for my business?" requires more than a passing familiarity with terminology and high level concepts. 

And so (drum-roll)....

In an effort to help people take the big step from reading best practices to strategically and situationally implementing them, I am going to do a series in which I share the real-world answers to commonly asked questions. 

Stay tuned and subscribe for more real-world inspired posts across lots of topics central to the 2014 digital marketer, including SEM, Social Media, Re-targeting, Display, Email, Online/Offline integration, Branding with Digital, Measurement and Analytics and more!

Check out the right sidebar for quick links to other posts or use the 'Search' function - this is a Google platform after all.

To learn from an expert and improve your performance with customized help, visit digimarketeer.com and contact us!